Irony

This site is supposedly focusing on what is traditionally seen as "ugly," with the notion that we are giving the spotlight to those that would typically be cast aside or denigrated. This time, the perfect ones don't get all the attention.

A little green one with a big nub jutting towards you, with exposed brown bits.
An oblong yellow, diagonal, with a chipped side and a crusty indent.

But that's not entirely the case — the perfect candies don't typically get the attention. If you had one in your hand, you would eat it without thinking. But if you had a mutant, you might notice it, and pause. Whether you thought well of it or not, you would be giving it extra attention. You would not give extra attention to the perfect ones. In that sense, this site is no different — we only give attention to the weird ones.

A round half-nut that has had its cross-section side irregularly candied.

Increase the weirdness.

A big, bodacious, green zombie head nut.

INCREASE IT!

In another sense, though, we are giving the uglies public, concentrated attention, where normally (in advertisements and such) the "perfect" ones are all you see. So in this way, we are contradicting the whitewashed world that is normally presented, and that you might normally hold in your mind.

An icy crackled blue.

Perhaps we should really be giving attention to the ones that are neither perfect, nor especially ugly — just a little bit off. That would be less fun and less flashy, but perhaps more purely in line with the spirit of what we're trying to communicate. There is some thread of "do what I say, not what I do," here.

A barely-defective orange one — just a little chip on the bottom.

Inadequate level of inadequacy?

It seems that no matter where one's attention is drawn, there will always be something — many things — left outside of it, ignored.

I was standing on a beach, and I saw a small sand-colored crab scuttling. Then I looked elsewhere, and there was another one. It seemed like anywhere I looked, there was one or two small camouflaged crabs moving about. But my mind still wanted to believe, no matter how many places I looked: "There are a couple of crabs on this beach." Then I released my focus and made an effort to take in the whole scene, moving my attention to my peripheral vision. Suddenly, the whole beach was crawling with these crabs - there was motion everywhere. If I concentrated on any one point, as one typically does, I didn't notice all the rest.

A round blue nut with a little nub with a chocolate dot tip.

Focus on not focusing on it.

Similarly, you may be used to focusing on one aspect, and here we are trying to show you another aspect, but the goal is really to get you to de-focus your mind, and see the bigger picture.